Janie Dress - Reformation
While it might be better known for the khakis and button-ups of its s heyday, Gap has long had children-oriented sub-brands both in stores and in standalone locations. GapKids was introduced in the late s, and babyGap was launched in Both predated the creation of Old Navy.
In , for instance, the chain tried to update its logo as part of a rebranding effort. Years later, the situation was still being referred to as one of the worst branding failures in history on websites like Medium. Does the planned Janie and Jack acquisition give you a better read on how Gap intends to go forward without Old Navy? You must be logged in to post a comment. Picking up Janie and Jack provides Gap with a strong offering in the kids category — a category that has become slightly less competitive with the demise of Gymboree.
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However, the question remains, is this the right strategy for Gap? It is a sign that Gap intends to solidify its footprint in this space, although it faces plenty of competition and a tough road ahead. Maybe they are on to something….
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It needs to develop a much clearer and a more compelling proposition within its own business if it is to drive growth. The house is on fire and you go on a spending spree for old Gymboree stores and buy a new brand? Oh yes and cleave the company into an unnamed company. But overall, bringing outside brands to improve their brand position will not be the solution — just ask J.
Seems strange to go on a buying spree with the problems already in-house. But looking at it from a different viewpoint; if they continue to stand firm where they are — they are moving backwards. They have to do something. This something makes sense. It is up to them to make it rebuild their brand.
The kids clothing segment has always represented a big area of opportunity for retailers. Gap has an already well established babyGap brand, that has a loyal following which perhaps could use a strategy refresh in a competitive market. View Results. Janie and Jack. Our Shops. Shop New Arrivals. Shop For. Girl Shoes. Boy Shoes.
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